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USTA Southwest Section
7010 E. Acoma Drive, Suite 201
Scottsdale, AZ 85254
(480) 289-2351
FAX: (480) 289-2701
info@southwest.usta.com

 

Strategic Plan

 

 

Strategic Vision, Priorities, and Action Plan

2010 – 2011 

 

The USTA Southwest Section is one of 17 sections of the USTA whose primary function is to support and facilitate such activities that result in the attainment of the mission.  The USTA Southwest section works to advocate tennis, to secure funds for tennis, to educate about tennis, and to provide support to its Districts, individual members, and member organizations.

 

 

Mission Statement


The mission of the USTA Southwest Section is

TO PROMOTE AND DEVELOP THE GROWTH OF TENNIS

 

Core Values

-Integrity   -Inclusiveness   -Excellence     

 -Teamwork    -Accountability

 

Key Elements of Our Vision:

To structure our entire organization (Board, Staff, and Local affiliates) in a way to best function within our current environment and, thus, meet our goals and objectives

To assist Districts in becoming the true local delivery system for USTA programs

To assist in development of a single or multi-purpose Community Tennis Organization

To provide section leadership training for all levels of expertise

To be in "top 10" of the 17 sections in QST growth and development by December 2011

To provide program support to reach a level of sustainability

To increase the numbers of volunteers, active and participating

To educate and market tennis widely

To focus narrow and deep in achieving our goals

To attain 14,500 USTA/SWS members by December 31, 2011 

To increase quantity of frequent players 

To work to insure that our membership and program participants mirror our section communities

To gain improved standing in the SW tennis community and greater USTA - improving our image and reputation, locally and nationally

To be seen as the "go to" place for all tennis in SWS

To develop a plan that significantly increases funding opportunities

 

Strategic Priorities:

Organizational Effectiveness

Diversity/Inclusiveness 

Marketing, Membership, Developing Resources (financial and human)

Community Tennis Development

Junior High Performance

Adult/Senior Competitive Tennis

Accountability

QST Plan

 

 

To achieve these goals, the USTA SWS will: 

*Give necessary authority to the Executive Director to manage the section staff and to accomplish the mission. 

*Hold the Board and every committee, group, volunteer and staff member accountable for understanding their charges and achieving their goals. 

*Provide the resources, both human and financial, needed for success while being mindful of financial constraints. 

*Supplement cash resources with a creative environment that promotes the generation of new ideas and approaches. 

*Encourage and help districts to adopt similar approaches. 

*Identify key metrics to determine success and/or failure with respect to achieving the goals identified in the SWS Strategic Plan document. 

Revised 4/2010


 

ORGANIZATIONAL EFFECTIVENESS – ACTION PLAN

 

GOAL

OBJECTIVE

ACTION ITEM

WHO

TARGET DATE

 

To structure the USTA SWS in a way to best function within our current environment and accomplish our mission, goals, and objectives.

 

To evaluate the SWS By-laws and board structure to ensure that they support our mission. 

Recommendations submitted @ 2009 SWS Annual membership meeting: Article V-Dues and Voting Rights and Strength/Article IX Officers and Board of Directors/Section 1-Officers, Section 3 BOD, and Section 3(e) Voting Rights and Strength/Article X, Committees, Section 1-Nominating Committee

 

SWS BOD

SWS ED

Series of conference calls

 

Increase BOD and Staff and committee communication and effectiveness 

Develop a SWS District President’s Manual 

 

 

 

Conduct a series of conference calls

 

 

 

 

 

Conduct Board, Staff, and committee chair training

 

 

 

 

 

Conduct series of conference calls with Community Council Chair and SWS Committee Chairs to facilitate workshop information and H.A.A.G.

 

Hold USTA Regional Community Tennis and Development Workshop

 

SWS President and SWS ED

 

 

SWS President and District Presidents

 

 

 

Professional facilitator

 

 

 

 

 

SWS Community Council Chair

 

 

 

 

SWS Tennis Community volunteers and leadership

 Feb 2010 SWS District PresidentLeader-ship Training

 

 Ongoing 

 

 

 

 

2010 USTA SWS Semi-Annual Leadership Workshop

 

 

Ongoing

 

 

 

 

 

 

 

October 9-10, 2010

 

 

To evaluate the SWS Staff structure to ensure that it supports our mission

 

Review Staff job descriptions to ensure that they support the SWS Strategic Plan and Mission 

 

 

Executive Committee

 

Summer 2010

To evaluate the method in which the SWS funds its Districts to ensure that it best fits our business model.

 

Assess the needs of the Districts and overall well-being of the section in terms of funding using Health Index Questionnaire comparing last two years

 

Review of SWS funding model

 

SWS President and ED visit with District Presidents

 

 

SWS Budget Committee

 

 

2010

 

 

 

 

 

 

2010

Evaluate risk management of the organization

Review Quick Books office financial system to conduct internal risk management assessment

 

Monitor financial controls

Audit Committee and SWS Executive Committee

 

Audit Committee and SWS Budget Committee

Summer 2010

 

 

 

 

 

Monthly/Quarterly

 

Support, develop and evaluate Community Tennis Associations

Develop ways to encourage Districts to support and develop Community Tennis Associations

 

 

Evaluate  CTAs

SWS Community Tennis staff and District Presidents

 

Executive Committee

Ongoing

 

 

 

 

 

Annually

 

 

DIVERSITY COMMITTEE ACTION PLAN

 

GOAL

OBJECTIVE

ACTION ITEMS

WHO

TARGET DATE

 

Diversity and Inclusion is a strategic priority for the USTA and one of our core values.  Diversity allows us to touch "All of America" and Inclusion allows "All of America" to touch us.

 

To ensure that diversity initiatives are an embedded component of all SWS program committee action plans

 

 

SWS Community Tennis Council,

Adult/Senior Competitive Committee,

Junior High Performance Committee will provide documentation as to what areas are being accessed by participants of diverse backgrounds

Jr. Team Tennis Committee

Schools Committee

NJTL Committee

Parks/Recreation Committee

Special Populations Committee

Tennis on Campus Committee

Adult Recreation Committee

 

 

Committee Chairs

 

 

 

 

 

 

1 per year

 

 

 

 

 

 

To provide resources and training for volunteers of diverse backgrounds

 

 

Organize and facilitate an annual SWS Leadership Camp. 

 

Organize and facilitate an annual SWS Diversity Workshop in each District

 

Develop a document containing the names and contact information of Minority Coaches in each District

 

NJTL Leadership Camp will contain a diversity component

 

Breakdown of minority participation in NJTL and NJTT

 

 

M. Moyer

 

 

Div. Comm., M. Moyer

 

 

Div. Comm. , Tim Garcia

 

 

Becky Lee

 

 

M. Moyer

 

1 per year

 

 

1 per year

 

 

 

1 per year

 

 

 

1 per year

 

 

1 per year

To increase awareness through publication, communications, events and QuickStart

 

 

 

Expand SWS Diversity website to include information about section diversity programs, coaches, and players

 

Place widgets on the SWS Website to allow viewers to translate pages.

  

Provide the Rules of Tennis in Spanish on website

Identify Diverse Events per District to provide environment for promoting established programs.

 

Use QST at these Diverse Events to better facilitate the Districts

 

Create DVD showing QST methods for promoting tennis through youth carnivals 

 

Diversity Articles in SWS and District Publications

 

 

 

Jeff Sikes

 

 

 

 

Jeff Sikes

 

 

Jeff Sikes

 

 

 

 

 

Staff

 

 

Staff

 

 

Jeff Sikes

 

Ongoing

 

 

To promote growth in underserved populations

 

Pass, Vamos, Deuce, Red Bear Inc. (formerly Native Sun), Standing Tall

 

SWS Diversity Poster and brochure to promote Diversity at events.(Span/Eng)

 

$500 available through grant process/accountability per District

 

Kids Day/Block Party at Native American National Tournament

 

Identify new areas for growth

 

ACE Workshop for Minority Coaches

 

Leverage diversity as a business strategy.

 

 

 

Diversity Committee, staff

 

Marketing

 

 

M. Moyer, Diversity Committee

 

 

 

 

MARKETING/MEMBERSHIP ACTION PLAN

 

To market the USTA SWS image as the "go to" place for tennis, and to develop resources and revenues necessary to support the mission of our organization.

 

GOAL

OBJECTIVE

TACTICS

OWNER

TARGET DATE

 

Increase Value of Section Member-

ship

 

 

Increase member benefits for both organizational and individual members

 

GOALS
Individual increase to a total of 14,500 members end of 2010

 

Continue to determine partner companies to work to exchange USTA promotion for cash, coupons, merchandise, and in-kind trade of sponsorships Section-wide. Develop potential prospects list to contact to work towards partnerships that enhance membership 

 

Develop and further "Member Appreciation Day" events (one per District ) and Section level 

 

Summarize existing benefits from national, section and local into one comprehensive "USTA Member Benefits Piece".


Jeff/Mktg 

Committee & CT

 

 

 

 

 

 

 

 

Jeff

 

 

 

Jeff 

 

 

 

 


12/2010

 

 

 

 

 

 

 

 

 

 

12/2010

 

 

 

12/2010

 

 

 

 

 

Develop resources & relation-

ships that support our mission

 

Look for partners, sponsorships and vendors that help to promote and develop the growth of tennis throughout the Southwest Section

 

 

Develop E-Newsletters/E-Blasts and Constant Contact communications pieces to become revenue generators

 

Develop a more diverse Vendor list that includes more usage of businesses based in Section (AND ENCOURAGE Vendors to become "USTA Approved")

 

Develop comprehensive "USTA Southwest Program & Event List" by DISTRICT available for potential sponsors to see when inquiring or when pitching for sponsorship. 

 

Jeff

 

 

 

Jeff/
MKTG Committee

 

 

 

 

Jeff/

Mktg Committee/
CT

 

Ongoing

 

 

 

End Summer 2010

 

 

 

 

 

2010

Annual Meeting

 

Increase Awareness of and participation in USTA Southwest programs Internal (inside USTA – staff, CTA) and external (media, partner orgs, facilities) communication to make others more aware of our focus as well as tell the story of our membership base. 

 

Develop and further relationship with TennisLife Magazine and other media partners to help extend USTA Southwest’s reach. Develop consistency in all forms of communication at Section and District level – and to develop www.southwest.usta.com via increased web traffic (5%) and total page impressions and increased unique viewers. 

 

Training District and CTA personnel (each one) to develop own resources for information during Community Tennis Development Workshop in 2010

 

Increase web traffic and refine web brand via social networking (Creation of Facebook pages for Section, YouTube channel for USTA SW)

 

Work with partner organizations to develop goodwill/network/build relationships with others to help support our mission 

 

Perform Communications Survey with help of Marketing Committee to get feedback on Communications efforts

 

 

 

Jeff

 

 

 

 

Jeff, 

District personnel

 

 

 

 

 

Jeff

 

 

 

 

 

Jeff, Districts

 

 

 

Jeff, CT

 

 

 

 

Jeff/Mktg Committee

 

Ongoing

 

 

 

 

End 10

 

 

 

 

 

 

 

End 2010 /Annual Meeting

 

 

Ongoing

 

 

 

 

Ongoing

 

 

 

 

Ongoing

 

 

 

 

 

 

 

COMMUNITY TENNIS DEVELOPMENT ACTION PLAN

 

GOAL

OBJECTIVE

ACTION ITEM

WHO

TARGET DATE

 

To increase participation in junior and adult recreational programs and events throughout the USTA Southwest Section

 

Growth in participation in Junior Team Tennis

 

Set clear dates for Junior competition

 

Early communication on sectional/national dates

 

Explore USTA membership scholarships/sponsors

 

 

Increase participation from 840 to 1087 players

 

Promote JTT with NJTL participants and schools to gain players

CTA's

 

Michelle

 

Michelle

 

CTA’s

 

CPCs/CTAs/ALCs

 

Jessica

 

CPCs

 

 

Jessica

 

Michelle/Tammy

Ongoing

 

Ongoing

 

Completed

 

12/31/09

 

7/31/09

 

Completed

 

Ongoing

 

 

Completed

 

5/1/09

Growth in participation in Schools Programs 

 

Track the number of school programs using the QST format

 

Each District will adopt a school

 

 

Increase school tennis by 70 schools

 

Host an annual School Retreat 

 

 

Provide training opportunities to PE teachers or school tennis providers

 

Transition school players to other programs (NJTL or JTT) by promoting those programs using flyers or other opportunities to market the other programs

 

Promote No-Cut tennis program and recognize No-Cut Coach of the year

 

Identify potential school w/c tennis and adaptive tennis players and refer them to community opportunities

 

Develop a school tennis manual

 

 

 

Moyer/CPCs

 

District Board

 

Moyer/CPCs

 

 

Moyer/

Demory/CPC

 

Moyer/

Demory/CPC

 

Moyer/

Demory/CPC

 

 

 

 

Moyer/

Demory/CPC

 

 

Committee/

CPC/ Wheelchair tennis

 

Committee/

Darlene

 

Ongoing

 

 

12/2010

 

 

12/2010

 

11/30/2010

 

 

Ongoing

 

 

 

Ongoing

 

 

 

 

Ongoing

 

 

Ongoing

 

 

 

 

 

9/2010

Growth in participation in Collegiate Tennis 

 

Have a total of 16 teams in place for 2011 sectionals with 13 unique schools

 

Expand the TOC Series to include a 4th Tournament for 2011 and 1 duel.

 

Reach out to the following schools to add 5 new schools to the TOC program:  Highlands University, Central New Mexico, ASU West, Western New Mexico State, Eastern New Mexico State, New Mexico Military Institute, Cochise College

 

Each club will get in contact with their local district to get on volunteer list for future events.

 

CPCs

 

 

 

Club Presidents

 

 

Club Pres./CPCs

 

 

 

 

 

 

Club Presidents

 

 

 

 

 

 

 

2/2011

 

 

 

9/1/10

 

 

 

 

12/31/10

 

 

 

 

 

 

10/1/10

 

Growth in NJTL

 

Develop background information on all Southwest NJTL Programs

 

Provide each NJTL with a QST packet and guidebook

 

Grown the number of NJTL programs by 20%

 

Encourage NJTL programs to train and utilize Tennis on Campus players

 

Develop an NJTL best practices manual

 

Hold a NJTL Leadership Camp

Coordinate 2 major NJTL Kid’s Days

 

Coordinate 2 major NJTL Kid’s Days

 

 

Moyer/CPC

 

 

Moyer/CPC

 

 

Moyer/CPC

 

 

Moyer/CPC

 

 

 

Committee/

Moyer

 

Moyer/Lee

 

 

 

Moyer/CPC

 

7/1/10

 

 

6/15/10

 

 

12/31/10

 

 

12/31/10

 

 

 

12/31/10

 

 

8/1/10

 

 

 

9/1/10

Promotion of Quick Start Tennis

 

Hold 7 QST workshops.

 

Promote QST as part of JTT, School Programs, and NJTL.

 

Develop at least one successful QuickStart program in each of our major cities that will serve as a credible model for other facilities

 

 

Moyer/CPC

 

Moyer/CPC

 

 

Moyer/CPC

 

 

12/2010

 

Ongoing

 

 

9/2011

Development & promotion of adult recreational programs 

 

Promote adult recreation by holding senior or corporate rally days, block parties, tennis festivals, pro-circuit community days, or adaptive tennis events once per year in New Mexico/El Paso and once per year in Arizona

 

The Adult Recreation Manual will be reviewed and updated annually and provided to each District President

 

Develop an Adult Recreation Participation form for those interested in volunteering

 

Each district will implement a new adult recreation program.

 

Moyer/CPCs/Committee

 

 

 

 

 

Moyer/Committee

 

 

 

 

Moyer/Committee

 

Districts/Committee

 

 

 

12/31/2010

 

 

 

 

 

 

12/31/10

 

 

 

 

 

8/1/10

 

 

12/31/11

 

 

 

Increase awareness of and participation in Wheelchair Tennis and Adaptive Tennis 

Develop a list of current wheelchair tennis programs in the Southwest

 

Develop a list of current adaptive tennis programs in the Southwest

 

Provide contact information for wheelchair and adaptive related individuals & organizations in each District of Southwest

 

Develop a wheelchair & adaptive tennis manual for USTA Southwest

 

Committee/

CPC

 

Committee/

CPC

 

Committee

 

 

 

 

Committee/

Demory

9/1/10

 

 

9/1/10

 

 

9/1/10

 

 

 

 

12/31/10

Promote the increase of communication between public facilities

Develop a list of current beginner or starter programs at public facilities in Southwest

 

Advocate for program development pathways at public facilities

 

Develop an Advocacy manual for Southwest 

 

 

Committee/CPC’s

 

Committee/CPC’s

 

Committee/Darlene

9/1/10

 

 

Ongoing

 

 

12/31/10

 

 

JUNIOR HIGH PERFORMANCE ACTION PLAN

 

GOAL

OBJECTIVE

ACTION PLAN

WHO

TARGET DATE

 

To promote development of junior competitive players and provide competitive tennis events and opportunities assessable to all junior players.

 

To provide developmental opportunities for the SWS top ranked players

 

Organize special camps w/ accomplished coaches – clay, doubles, mental, etc.

 

Pre-tournament workouts for 16 Intersectionals on clay

 

Encourage District’s facilities to conduct entry level tournaments

 

QuickStart competition/rallies

 

Regional Training Centers

 

 

 

JPDM/Jr. Comp comm.

 

 

JPDM

 

 

JPDM

 

 

JPDM/Jr. Comp

 

JPDM/Coaches Commission

 

 

Ongoing

 

 

 

Ongoing

 

 

Ongoing

 

 

TBD

 

Ongoing

 

 

 

To provide competitive opportunities for all SWS junior competitive players. 

 

Intersectional team events

 

Match play days in all areas

 

Campus shootouts 

 

Southwest Team Cup

 

Superset/shootouts in all areas

 

QuickStart tournaments

 

Secure more national tournament for our section

 

Use El Paso/Surprise pro circuit events

 

Goal: 10% increase in players with Final Year-End Sectional ranking

 

Goal: 10% increase in players in the top 10 of national standings

 

QuickStart event at Southwest Jr. Closed

 

 

 

 

 

JPDM/Jr Comp

 

JPDM

 

JPDM/Jr.Comp 

 

JPDM

 

JPDM

 

JPDM

 

JPDM/Facility/Jr. Jr. Comp

 

JPDM/Facility

 

 

JPDM

 

 

 

JPDM

 

 

JPDM

 

Ongoing

 

Fall 2010

 

Fall 2010

 

TBD

 

Ongoing

 

TBD

 

Annually

 

 

Ongoing

 

 

TBD

 

Educate players, parents and coaches regarding rankings, endorsement, etiquette, rules, etc.

 

 

Player Poster

 

Website

 

Constant Contact (email blasts)

 

JPDM attending tournaments

 

Promote High Performance Coaching program

 

College Scholarships/Tennis on Campus

 

Communicate Jr. Comp. Comm. Rule initiatives to officials

 

JPDM

 

JPDM

 

 

JPDM

 

JPDM

 

JPDM/Jr Com

 

 

JPDM/Jr Com

 

 

Jr.Comp

 

TBD

 

Ongoing

 

 

Ongoing

 

Ongoing

 

Ongoing 

 

 

Ongoing

 

 

Ongoing

 

 

Promote successes; player based, team based, program based

 

Website

 

E-news

 

Tennis publications

 

Newspaper and other news organizations

 

 

Jeff/JPDM

 

Jeff/JPDM

 

Jeff/JPDM

 

Jeff/JPDM

 

Ongoing

 

Ongoing

 

Ongoing

 

Ongoing

 

Strive for Diversity

 

Promote player development opportunities to minorities

 

Improve awareness of minority player development successes

 

 

 

JPDM

 

 

 

JPDM

 

Ongoing

 

 

 

Ongoing

 

 

 

 

 

 

 

ADULT / SENIOR COMPETITIVE TENNIS ACTION PLAN

 

GOAL

OBJECTIVE

ACTION PLAN

WHO

TARGET DATE

 

To provide competitive tennis events and opportunities accessible to all adult players in the USTA Southwest Section.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To provide competitive tennis events and opportunities accessible to all adult players in the USTA Southwest Section.

Growth in participation in national USTA League Tennis in the USTA Southwest Section.

Disseminate league tennis info to our players via:

League coordinator calendars on the SWS webpage

Constant Contact for registration-league information

 

SLC+LLC

 

 

 

Ongoing

 

May 2009

 

December 2009

Utilize Tennis Service Representative’s to promote league programs-Offer League Kit developed by Darlene Demory and Linda Shipp to other TRS for them to use.  Bill to speak to TSRs regularly on their conference calls. 

 

Bill+TSR’s

December 2009-Evaluated Semiannually

Increase league offerings within our Districts

 

Tri Level 

Flex League-growth into more markets 

Combo Leagues

Lone Star League

 

 

District leadership

 

 

 

 

Tri Level Ongoing

December 2009 

 

December 2009

December 2009

 

Increase League participation in each CTA by 7% resulting in 11,770 players participating in League Tennis overall.

 

 

 

SLC+LLC

 

 

December 2009

Implementation of Tri-Level Leagues in all CTAs.

 

Host Tri-Level Coordinator Training Meeting

 

 

 

SLC and Tri Level Coordinators

 

May 2009

Implement Tri Level Leagues throughout SWS

Leagues in entire section by December 2009

 

Run Tri-Level Sectional Championship

January 2010

 

Send a SWS Team to Pacific Life Tri-Level Championship

 

March 2010

Development and implementation of new and emerging league formats.

Work with CTA Leadership to promote New League formats

 

 

New League Dev. Sub Committee

Bill

 

Ongoing

 

Tri-Level 

2008-Tri Level Leagues Implemented

2009-Areas to develop Leagues 

 

Flex Leagues – Singles/Doubles

Piloted in Phoenix expanding to other markets by December of 2009

Combo Leagues

Low Priority moving forward

 

Lone Star League  (League feeder program)

 

 

December 2009

Growth in participation in SWS Adult Tournaments.

Utilize "Constant Contact" to communicate Adult tournament information for Level II & Level I events

Bill and Tournament Director input

Ongoing 

Pilot Constant Contact with selected NTRP Events

Bill and Tournament Director input

Ongoing 

 

Work with Tournament Directors to encourage consolation and round robin events 

Bill and Tournament Director input

2009

Add suggested guidelines that encourages increased play opportunities for participants (Consolation draws, round robin events) 

Bill and Charlie 

 

April 2008

 

Develop a Player Tournament Evaluation questionnaire to host on SWS Tournament Webpage

 

Charlie, Jennifer & Jana

June 2009

Provide  accurate USTA SWS Adult Rankings

 

Continue to utilize volunteer ranking administrators

 

 

Charlie & Faye

 

Completed

 

Recruit additional volunteers as backup administrator

 

Bill

 

Complete 

 

Train Adult Competitive Manager on SWS Rankings

 

Bill

Completed  

Growth in Wheelchair Tennis participation and events offerings.

 

Increase number of wheelchair tournaments to one event per sector

 

Bill/ Eric

 

Ongoing-December 2009

Add links to National & Regional Tournaments to Wheelchair/Adaptive Tennis section of SWS website

 

Bill/Jeff

December 2009

 

 


 


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